MY BLOG

Thoughts on buying, selling
and building better businesses.

Practical insights from running GetAcquired, Missinglettr, VIBN AI and FirstOfficer — and what they've taught me about business value.

Why Small Businesses Stay Small

Campaign

Most small businesses don't stay small because the owner lacks ambition. They stay small because the owner built a business around work that fulfills them — and scaling means leaving it.

Sep 7, 2026 · 6 min read

Why I wouldn't sell this business yet

Exit strategy

Most founders sell too early. Here's how to know if you're leaving money on the table — and what to fix before you list.

Mar 10, 2026 · 6 min read

The $3,000/month SaaS bill I'd replace tomorrow

Cost reduction

I audit software stacks for a living. This is the single most common waste I see in businesses doing $1M-$10M ARR.

Feb 28, 2026 · 5 min read

More revenue doesn't always mean a more valuable company

Valuation

Revenue is vanity. Profit is sanity. But the thing buyers actually pay for? Something else entirely.

Feb 14, 2026 · 7 min read

How I use AI to replace $2k/month in SaaS tools

Automation

VIBN AI isn't just a product I sell — it's the first tool I turn on when I acquire a business. Here's what it replaces.

Jan 30, 2026 · 8 min read

The Missinglettr playbook: marketing that runs on autopilot

Marketing

Distribution is the thing most online businesses get wrong. Not the content. The system that puts it in front of people.

Jan 15, 2026 · 6 min read

What I learned buying 4 online businesses

Acquisitions

Every acquisition taught me something the P&L didn't show. Here's what I wish I'd known before the first one.

Dec 22, 2025 · 10 min read

The diagnostic framework I use before every engagement

Process

Before I touch a single system, I run through 17 questions. The answers tell me exactly where the leverage is.

Dec 5, 2025 · 5 min read

Stop optimizing. Start automating.

Automation

Optimization gives you 10% more. Automation buys you 20 hours a week. I know which one I'd pick.

Nov 18, 2025 · 4 min read

The real reason buyers walk away

Exit strategy

It's almost never the revenue number. After watching hundreds of deals on GetAcquired, the pattern is clear.

Nov 1, 2025 · 7 min read

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Monthly insights on business value, exit strategy, automation and building companies that sell.