The Missinglettr playbook: marketing that runs on autopilot
I've built a lot of things over the years, but Missinglettr might be the most important.
Because distribution is the thing almost every online business gets wrong.
The content fallacy
Most founders believe their problem is content. "If I just wrote more blog posts, made more videos, posted more on LinkedIn..."
But the problem isn't content. It's distribution. You can write the best article in your industry and if nobody sees it, it doesn't exist.
The autopilot system
Missinglettr works because it solves the distribution problem, not the content problem:
- **Create once** — Write a blog post, record a podcast, publish a video.
- **Distribute forever** — Missinglettr turns every piece of content into months of social posts, emails, and repurposed formats.
- **Optimise continuously** — See what works, double down, let the system do the rest.
Why this matters for a sale
A business with distribution that runs without the founder is dramatically more valuable than one where the founder is the marketing department. When a buyer sees automated, measurable, repeatable distribution, they see a business that keeps working after the acquisition.
That's worth a premium.